Today online marketing can establish connections with these families much faster and more directly than many of the marketing methods we’ve gotten used to. The Center for Online Evangelism has put together instructional material based on the latest developments in online marketing and customized it to the needs of our schools.
The first resource is a School Website Customization Guide. This guide is intended for schools that are still in the process of building out their websites or those wanting to make big changes.
The second is a DoitYourself Website Assessment for schools that already have a functioning website but want to make sure it engages families of prospective students as well as possible. These documents are designed with a novice webmaster in mind and they also allow room for personalization based on your particular school’s needs and strengths. Enjoy your trip into the online mission field!